Terms of Service
Last updated: 24 February 2026
Service Terms and Conditions
1. Who We Are
We provide a subscription-based platform with AI-powered football predictions, match analysis, squads, and an AI Football Assistant (the "Service"). We are not a gambling operator and we do not accept or facilitate bets.
2. Acceptance of the Terms
By creating an account, using the Service, or paying for a subscription, you agree to these Terms of Service (the "Terms"). If you do not agree to the Terms, do not use the Service.
3. Eligibility
- Age: You must be at least 18 years old (or the higher age of majority in your jurisdiction) to use the Service.
- Local laws: You are responsible for complying with all applicable laws, including gambling/betting rules where you are located. Do not use the Service where it is prohibited.
- Account security: You are responsible for all activity under your account. Keep credentials secure and notify us of any unauthorised access.
4. What the Service Is — and Is Not
- For information and educational purposes: Our predictions and analysis are for informational purposes only. They are not financial, betting, or other professional advice.
- No guarantee: We cannot guarantee that predictions, probability estimates, odds assessments or analysis are correct, complete, or available without interruption.
- Your responsibility: Any decisions you make based on the Service are at your own risk. Betting carries a risk of losing money. Bet responsibly.
5. Subscriptions, Pricing and Payment
- Plans & pricing: The Service is offered on a subscription basis. Current prices and plan features are shown in‑app/on the website. Plans include Weekly (£7.99/week), Monthly (£19.99/month), and 3 Months (£48.99). VAT is included where applicable. We may change prices and plans with reasonable prior notice.
- Auto‑renewal: Subscriptions auto‑renew unless cancelled before the next renewal date.
- Cancellation: You may cancel at any time via account settings; cancellation applies from the next billing period. We generally do not provide refunds for a started period unless required by mandatory law.
- Taxes: Prices may include or exclude taxes depending on the jurisdiction. You are responsible for any applicable taxes.
- Payment processors: Payments are handled by third parties (e.g., Stripe). You may need to accept their terms.
6. EU Consumer Right of Withdrawal (Digital Content)
If you are a consumer in the EU/EEA, you may have a 14‑day right of withdrawal. For digital content/services provided immediately, the right of withdrawal may be waived when you expressly consent to immediate delivery during the withdrawal period and acknowledge the loss of the right. We will provide required information and obtain such consent where applicable.
7. Fair Use, Account Sharing and Limits
- Personal use only (unless otherwise agreed in writing). Account sharing is prohibited.
- Automation & scraping: Unauthorised data collection, scraping, spidering, reverse engineering or circumvention of access controls is prohibited.
- Rate limits: We may apply request and capacity limits per account/organisation to protect the stability of the Service.
- Suspicious use: We may temporarily limit or suspend accounts in case of suspected abuse or policy violations.
8. Data Sources and Third Parties
- Third‑party data: The Service may use data from third parties (e.g., licensed sports data providers, public sources, and integration partners). We are not responsible for the accuracy, availability or integrity of third‑party data.
- API/Service changes: Third parties may change or discontinue their APIs, data feeds or licences. This may affect Service functionality. We may adapt, replace or remove features as needed.
9. Content You Provide
- Your licence to us: To the extent you submit text, queries, feedback or other material ("User Content"), you grant us a worldwide, non‑exclusive, royalty‑free licence to use the User Content to provide and improve the Service.
- Responsibility: You represent that you have the necessary rights to the User Content and that it does not violate law or third‑party rights.
10. Intellectual Property
- Our IP: All code, designs, models, trademarks, logos, texts and other materials in the Service are owned by us or our licensors and protected by law.
- Your licence: We grant you a limited, non‑exclusive, non‑transferable licence to use the Service in accordance with these Terms.
- No transfer: Nothing in these Terms transfers any ownership rights to you.
11. Support, Maintenance and Changes
- Support levels: "Commercially reasonable efforts" unless otherwise agreed in a separate service agreement (SLA).
- Updates: We may improve or modify the Service from time to time. Material changes will be communicated with reasonable advance notice where feasible.
- Downtime: Planned and unplanned downtime may occur. We strive for reasonable communication and restoration.
12. Privacy and Data Protection
- Privacy Policy: Processing of personal data is governed by our Privacy Policy, which forms part of these Terms.
- Security: We implement reasonable technical and organisational measures to protect data, but cannot guarantee absolute security.
13. Prohibited Conduct (Acceptable Use)
You must not:
- Use the Service for unlawful purposes or in violation of gambling and betting licences/regulations.
- Upload or distribute malicious code, attempt intrusions, or disrupt operations.
- Infringe third‑party rights (IP, privacy, publicity, etc.).
- Attempt to bypass security, metering or usage limitations.
- Use the Service to develop competing models or to train models in violation of our policies.
14. Termination and Suspension
- By you: You can cancel your subscription at any time (effective from the next period).
- By us: We may terminate or suspend access with immediate effect in case of material breach, unlawful activity or risk of harm.
- Effect: Upon termination, licences cease. Provisions that by their nature should survive (e.g., limitation of liability, indemnity, governing law) shall continue to apply.
15. Indemnification
You agree to indemnify, defend and hold us harmless from claims, losses, costs and expenses (including reasonable attorneys' fees) arising out of your use of the Service in violation of these Terms or applicable law.
16. Changes to the Terms
We may update these Terms. For material changes we will notify you via email, in‑product notice or on the website. Continued use after the effective date constitutes acceptance of the updated Terms.
17. Assignment
You may not assign these Terms without our prior written consent. We may assign our rights and obligations (e.g., as part of a corporate transaction).
18. Communications
We may contact you via email, in‑Service notifications or posted notices. You are responsible for keeping your contact details up to date.
19. Entire Agreement and Interpretation
These Terms, together with any addenda, the Privacy Policy and the order/plan page, constitute the entire agreement between you and us regarding the Service and supersede prior understandings on the same subject.
If any provision is held invalid, the remaining provisions shall remain in full force to the maximum extent permitted.
20. Contact
Questions about these Terms? Contact us at info@askbettsy.com
